Hush App

On a mission to actively grow the wealth of everyday people, without the hassle.

Nine30 approached us with a vision and expertise but lacked a tangible brand or product. Their goal was to engage younger demographics in the financial market, a segment known for its skepticism towards investment platforms. The challenge was to build a brand and an MVP from the ground up, creating a solution that resonated with and gained the trust of Gen Zers and Millennials.

We started from scratch, conducting market and user research to understand the needs of our target audience. Insights led to a comprehensive brand and communication strategy. We developed a compelling product concept with features for Gen Zers and Millennials, refining the MVP through user-testing and focusing on intuitive UI/UX for an engaging experience.

Our first step in assisting Hush was to define clear goals and ensure alignment with their vision. We began by running a series of workshops to bring together all stakeholders and gain a comprehensive understanding of Hush’s expertise and objectives. Through PRD (Product Requirement Document) workshops we were able to gather detailed insights into Hush’s goals and market position. By thoroughly understanding our client and their aspirations, we set strategic goals based on this data, ensuring our efforts were precisely aligned with Hush’s mission to engage Gen Zers and Millennials in the financial market. This foundational work was crucial in creating a strong and effective brand and product strategy.

Market Research and Interviews

With clear goals and alignment established, we focused on developing a robust product strategy for Hush. We conducted extensive market research and user interviews to gain deep insights into the preferences and behaviors of Gen Zers and Millennials. These insights informed a comprehensive brand and communication strategy, highlighting Hush’s expertise and commitment to young investors.
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We crafted a unique value proposition and brand narrative, developing messaging that resonated with our target audience. This strategic groundwork ensured that our product concept was precisely tailored to meet the needs of Gen Zers and Millennials, setting the stage for the next phase of app and website design.

Branding

We developed a comprehensive brand and communication strategy that included a unique value proposition, brand messaging, and visual elements such as logos, color schemes, and typography. Our goal was to ensure that every aspect of the brand aligned with the preferences and expectations of our target audience. By establishing a strong and relatable brand identity, we positioned Hush to effectively engage and build trust with younger demographics, setting the foundation for a successful product launch.